Hyrsz & Co.
HeadshotsExecutive PresencePersonal BrandingCorporate Teams
Perception Design
About
Media

Services & Investment

An investment in your image.

Professional photography is more than creating beautiful images. It is an investment in how you are perceived by clients, employers, investors, media, and your audience. Whether you're building a company, publishing a book, leading an organization, or growing your personal brand — your image often speaks before you do.

All prices in CAD + HST · Based in Keswick – serving GTA, York Region, Simcoe County and beyond

What We Offer

Strategic services for those who understand the power of perception.

Perception Design

Perception Audit

Understand what you're communicating before you change it.

Perception Design

Don't just understand perception. Design it.

Perception Design Partnership

From strategy to implementation.

Photography

Headshot

A strong, current professional photograph.

Executive Presence

Strategic photography for how you need to be perceived as a leader or expert.

Image Library

A purposeful collection of images for multiple business applications.

Corporate Inquiry

Custom scope and pricing for teams and organizations.

Photography

Three photography solutions

Each offer addresses a different need. Choose the outcome you need—not a rung on a package ladder.

All prices in CAD + HST

Professional headshot of a man in a navy suit by Patrycja Hyrsz

Headshot

“I need a strong, current professional photograph.”

Focused direction for a strong, current professional image—without taking over your day.

A focused professional portrait for LinkedIn, your website, or your professional profiles—without taking over your day.

What's included
  • Preparation and initial communication
  • Professional direction and photography
  • Proof gallery and image selection, with optional guidance
  • Three professionally retouched final images
  • Appropriate crops and final delivery

$290+ HST

3 professionally retouched final images

Executive Presence portrait by Patrycja Hyrsz

Executive Presence

“I need to be perceived in a specific way as a leader or expert.”

Experience creates efficiency. Prepared before you arrive, focused while you're here, finished when we have what we need.

Before the session, we define how you need to be perceived, where the images will be used, and what visual choices support that positioning.

What's included
  • Perception Brief personally reviewed by Patrycja
  • Focused consultation, visual direction, and wardrobe guidance
  • Shot plan and directed photography
  • Proof gallery and image selection
  • Seven strategically planned, professionally retouched final images
  • Appropriate crops, image-use guidance, and delivery

$750+ HST

7 strategically planned, professionally retouched final images

Executive On-Site is available where appropriate from +$200. Final cost depends on location, parking, setup, and logistics.

Your office. Your schedule. Minimal disruption.

Professional podcast portrait with headphones and microphone

Image Library

“I need a coherent collection of professional images for multiple business applications.”

A precise image bank—every photograph created with a purpose.

Twenty purposeful images, not twenty variations of the same thing. Planned for uses such as your website, media, speaking, PR, social channels, and business communications.

See the Image Library story
What's included
  • Content-needs mapping and planning around intended uses
  • Narrative, shot, and wardrobe planning where appropriate
  • Directed photography and proof gallery selection
  • Twenty professionally retouched final images
  • Appropriate crops, image-use guidance, and delivery

$950+ HST

20 professionally retouched final images

Executive On-Site is available where appropriate from +$200. Final cost depends on location, parking, setup, and logistics.

Your office. Your schedule. Minimal disruption.

Teams and Organizations

Corporate Inquiry

Team headshots, multi-person photography, and organizational projects receive custom scope and pricing.

Custom Photography

Don't see exactly what you need?

Tell me what you're trying to accomplish. Patrycja personally reviews each inquiry and recommends the right approach.

Perception Design

Your image speaks before you do.
Make sure it's telling the right story.

A strategic process designed to identify the gap between how you intend to be perceived and the signals people actually receive — then determine what needs to change.

Understand

Perception Audit

Understand what you're communicating before you change it.

$450 + HST

1–2 weeks

Includes

  • —Discovery questionnaire
  • —60-minute strategy session
  • —Review of up to 5 key touchpoints
  • —3–5 strategic priorities
  • —Written Perception Audit
  • —30-minute review session

Design

Perception Design

Don't just understand perception. Design it.

$950 + HST

3–4 weeks

Includes

  • —Two strategic sessions, up to 60 minutes each
  • —Positioning and perception analysis
  • —Visual communication and key touchpoint strategy
  • —Personalized Perception Design Blueprint, up to 15 pages
  • —One revision round

Implement & Measure

Perception Design Partnership

From strategy to implementation.

Starting at $2,500 + HST

8–12 weeks

Includes

  • —Individual project scope
  • —Initial engagement of 8–12 weeks
  • —Up to four strategic sessions and two revision rounds within the base scope
  • —Photography production, website development, and other implementation services are quoted separately

Photography production and other implementation services are quoted separately where required.

Why It Matters

A single photograph works for you for years.

Professional photographs are not a one-time expense — they are long-term assets. A strong portrait becomes one of the most valuable visual investments for your professional brand.

Your photographs will represent you across every platform, publication, and opportunity that comes your way.

LinkedIn profile
Company website
Published books
Media interviews
Speaking engagements
Press releases
Corporate presentations
Marketing materials
Social media
Podcast covers
Award nominations
Investor decks

FAQ

Questions & Answers

Next Step

Ready to invest in your professional image?

Book a free consultation and we'll find the right option for your goals, budget, and timeline. No pressure — just a conversation.

Staging Preview